
Our Story
From its foundation in 2012 Riverside Communications has provided clients with a bespoke consultancy service delivered by highly experienced professionals. We are convinced that there is a role for independent, boutique consultancies to complement and supplement a client’s in-house communications and public affairs capabilities.
Depending on individual client needs, we do this by:
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Reviewing current structures and activity and proposing revised team structures and / or strategies.
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Offering a range of solutions including campaign design and management, long term political positioning programmes, and a broad public affairs approach encompassing strategic and government relations.
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Working on an integrated basis with clients' in-house teams or as stand-alone advisers.
Where we are different from the competition:
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We welcome long or short term assignments depending on client needs.
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We guarantee senior level commitment and advice, with the ability to scale up.
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We create bespoke solutions for each client rather than using undifferentiated off-the-shelf programmes.
Our Team

Managing Director
Dave McCullough
Dave founded Riverside in 2012 after more than a decade in public affairs and communications working across the Westminster Parliament, the institutions of the European Union, trade bodies and agencies.
Having begun his career working for an MP, Dave has worked in a variety of roles for the Liberal Democrats, including in the Policy and Research Unit (PRU) during the 2005 general election, and as a press and broadcast officer. He then continued his career in Brussels, becoming Director of Communications for the Liberal Democrats in the European Parliament, before moving to a similar role at BEUC, the European Consumers’ Organisation.
In that role he could often be heard defending consumer interests across the airwaves of Europe.
As well as his work with trade associations and charities Dave has advised many blue-chip companies including Cable & Wireless Worldwide and Getty Images.
Since establishing Riverside, clients have included First Group, the Association of Consumer Credit Information Suppliers, the Haven Gateway Partnership (A120 Campaign), the National Farmers Union (NFU), National Housebuilding Council (NHBC), ROCKWOOL, the Marine Stewardship Council (MSC) and the Chartered Institute of Ecology and Environmental Management (CIEEM).

Senior Adviser (Regulatory Affairs)
Dominick Moxon-Tritsch
Dominick has nearly 25 years’ experience in public affairs, policy and communications having begun his career at Hill & Knowlton in 1999. Since then he has worked in consultancy, as a civil servant, for a regulator and in-house in the private sector.
In the last decade or so, Dominick has worked on issues including fashion, agricultural commodities, consumer goods and logistics. More recently he has specialised in technology and mobility policy and has worked with or for some of the world’s fastest growing companies such as Uber, Bolt and the Carlyle Group on issues including workforce engagement model, product design and regulatory compliance.
Regularly invited to join high-level experts’ groups on emerging issues he has assisted governments in a number of jurisdictions formulate policy on issues such as autonomous vehicles, micromobility and digital taxation.
Unashamedly interested in the minutiae, Dominick has obtained licences to operate for companies in countries all over the world including the USA, Brazil, Poland and South Africa and has extensive experience of directing teams undertaking such work. He established EU trade associations such as MOVE EU, representing the interests of ride hailing companies and Delivery Platforms Europe representing last mile delivery companies, reflecting his commitment to coalition-building and working with third party stakeholders.

Senior Adviser
Warwick Smith
Warwick has over 50 years’ experience of working in government, politics and regulation in the UK, the European Union and elsewhere.
He served for 16 years as a Whitehall official, working as a policy adviser, an international negotiator in bilateral and multilateral settings, and running a ministerial office.
He subsequently worked as a consultant lobbyist, principally in the UK and the EU, and managed the international public affairs and government relations practices of two global communications consultancies.
His personal practice focused on regulated sectors at the heart of political and public interest and concern, advising regulated organisations and regulators.
He ran a major life sciences trade association in which role he negotiated medicines pricing and supply agreements with the Department of Health and Social Care, and has been an expert witness before the Competition Appeals Tribunal on a medicines pricing issue.
He was elected the UK's top public affairs practitioner by Total Politics magazine and the CIPR, and was Chair of the Association of Professional Political Consultants for three years.
He is a Fellow of the Public Relations and Communications Association.

Senior Adviser (Healthcare)
Stuart Hurst
Stuart has over thirty years’ experience in the pharmaceutical industry. During this time, he has worked across sales, marketing, public affairs and market access. Stuart started his pharmaceutical career with Servier before moving to Astra and then joining Pfizer UK in 1997.
Stuart had a number of roles at Pfizer, starting in Sales Management before setting up the Market Access team, one of the first in the UK at the time.
Stuart then moved to Pfizer’s Government Affairs team in Brussels, before joining Eli Lilly as Head of European Public Affairs. There he was responsible for a cross-functional team covering Government Affairs, Communications, Policy Development, Patient Advocacy and Corporate Responsibility.
Stuart then moved into rare disease, firstly with Synageva as VP, European Market Access & Government Affairs, where he took an ultra-orphan medicine from phase III results to being ready for pricing & reimbursement submission in all major markets in nine months.
He then joined Akcea as Head of Global Market Access, Pricing and Reimbursement and established the function at global and country level, prior to the launch of an ultra-orphan medicine in mid-2019.

Senior Counsel
Michael Burrell
Michael is one of the UK’s most experienced public affairs and media relations advisers. A former political journalist, with experience in the Parliamentary press gallery, Michael founded UK lobbying firm Westminster Strategy, in 1986. He has worked in senior European roles at Edelman and APCO Worldwide.
He has twice been chair of the Association of Professional Political Consultants (APPC) and is director of the European Centre for Public Affairs (ECPA), a Brussels-based best practice organisation. Named by PR Week as one of the 100 most influential figures in its 21-year history, he was also the first recipient of the “outstanding achievement in European public affairs” award.
Michael has provided UK, EU and global public affairs advice, crisis management and media relations counsel to a wide range of businesses, trade associations, governments and regulatory bodies, often at chairman and CEO level. His experience has encompassed many sectors including aviation, energy, financial services, local government, pharmaceuticals, technology and telecommunications.
Clients whom he has advised include the Airport Operators Association, Aviva, BT, the Foreign and Commonwealth Office, Gazprom, Legal & General, Microsoft, Pfizer, Roche, Samsung and the Takeover Panel.